Brand Najoli

In my personal development, the one thing that has emerged as a mark of identity is character. My life has been shaped by nine practices which together form the word CHARACTER. Each of these nine practices form the bedrock of good leader behaviors which drive my approach to organizational leadership. These practices elevate everything that I engage in and ooze out of every element of my being. Here are the practices that shape me:

Civic virtue

“Among the virtues that make up my character is vigilant attention to how I project leadership. In every interaction, my dedicated task is to ensure a positive experience for our all involved.” – Dr. Herman J. Najoli

Humble warrior

“Though the pursuit of humility in itself by any leader is almost an impossible undertaking, finding the warrior spirit within that reaches for it is the mark of lasting leadership. It is the truest quality of greatness.” – Dr. Herman J. Najoli

Authentic accountability

“To be ambitious of accountability, of the true veracity of transparency in the acts of one’s personal obligations, is the very prerogative of leadership. Of such rigor and pursuit is the mark of authenticity.” – Dr. Herman J. Najoli

Responsible duty

“Responsibility, unaccompanied by duty, is as unimpressive as a painting without color. Such a thing is non-existent – for life is about color. Our shiniest duty in life is to be responsible for something beyond ourselves.” – Dr. Herman J. Najoli

Authority limits

“Service to the greater good is inherent in the calling to exercise authority in accomplishing tasks. However, that exercise is granted by the permission of the people within one’s circle, who are custodians of the limits thereof.” – Dr. Herman J. Najoli

Courageous followership

“The supreme quality of a leader is not courage but followership. It takes a very secure leader to embrace second place. A true champion is one who embraces the obligation to courageously follow others.” – Dr. Herman J. Najoli

Transformative service

“Our greatest service to mankind is to honor the legacy of past leaders who paved the way. We do this by optimizing our present through transformative service so that we can win the future for our children.” – Dr. Herman J. Najoli

Ethical stewardship

“When we think of ourselves as owners of the very instruments that have been entrusted to us by society, we raise our capacity for ethical behavior and grant ourselves the opportunity to be great stewards of resources.” – Dr. Herman J. Najoli

Respectful modesty

“The thing that inspires us and those around us the greatest is the simple and elegant display of respectful modesty. Exemplary leadership means generously modeling this character trait as it shapes our very impact.” – Dr. Herman J. Najoli

Please, share your thoughts on your own Brand You by completing the form below:

Brand You

‘Your brand is the recipe that shapes who you become.’
Dr. Herman J. Najoli

May we be a new Brand of Responsible, Extraordinary, and Excellent Developers (BREED) of leaders. Thank you for your willingness to step up and brand yourself!


Dr. Herman J. Najoli, PO Box 7112, Cincinnati, OH 45205

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